Of Travel Brands, Social Media, and $$$
Few consumer products or services drive engagement like the travel industry. So it just makes good sense to make use of the interwebs for brands in that space.
Awareness in a high emotional engagement category drives sales. Use of the tools is a must.
Normally, infographics are more likely to make me cross my eyes- than use them- because the creators try to pack so much information in that they become unreadable.
But, the folks at EyeforTravel, working with SimpliFlying data, have a pretty good illustration of what’s being spent, and where:
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Key takeaways if it crosses YOUR eyes:
- Travel companies are spending at least 25% of their budget on Social.
- Almost 2/3 of the companies say they will increase that spend next quarter
- PR costs reduced nearly 25%
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How about you? Have you found your business, or pleasure, travel decisions more or less influenced by Social Media efforts from the industry?
